# What is the Selarti service?

*Selarti (*[*.ru*](https://selarti.ru/) *or* [*.com*](https://selarti.com/)*)* *— is a platform for quickly creating AI-agents (virtual managers) based on artificial intelligence. They are trained, interact with customers via messengers, and help close deals.*

### **Selarti can:**

* Communicate with customers like a human, conduct dialogues flexibly;
* Initiate conversations with customers independently, working with a «cold» database;
* Learn during conversations with customers and remember information about them;
* Lead the client to the desired action — for example, register or leave contact details;
* Communicate with customers in any languages;
* Work without weekends and holidays.

**AI-agent** — a bot based on artificial intelligence that will communicate with customers for you.

Using Selarti you can independently create a full-fledged virtual sales department in 10 minutes.

### Benefits of Selarti

When using Selarti your business will get:

1. An increase in the number of deals;
2. A reduction in lead cost;
3. A decrease in costs for staffing the sales department;
4. The ability to scale easily — you can copy a AI-agent in a few clicks, while training a new employee takes several months;
5. Instant response to customer messages;
6. An increase in net profit.

By using Selarti you will stand out positively from competitors — customers don't need to wait for sales department working hours, AI-agents operate around the clock!

### How Selarti works

In Selarti you add contacts and messengers, then train the artificial intelligence and create AI-agents based on it. They communicate with customers, negotiate and help organize deals — all automatically!

Selarti allows you to integrate your databases and other third-party services. AI-agents use this information to communicate with customers and bring the dialogue to the decision-making stage.

#### How to set up Selarti?

1. Register, more details in [the article](/manual-en/getting-started/registration-in-selarti.md);
2. [Write a prompt](/manual-en/main-sections-of-the-service/ai.md) for the AI-agent;
3. [Connect accounts](/manual-en/main-sections-of-the-service/channels.md) for the social networks through which the AI-agent will work;
4. Upload customer contacts if outgoing communication is planned;
5. Set up additional integrations if necessary.

More about getting started in [the article](/manual-en/financial-matters/how-to-pay.md), and we also have [plans](/manual-en/financial-matters/plans-and-limits.md) with turnkey setup if you don't want to configure it yourself.

{% hint style="info" %}
The service has integration with popular services: **WhatsApp, Telegram, VK**, **Avito, Instagram\***. Integration with **LinkedIn** and others is in development.
{% endhint %}

If you are interested in integration with an external service, for example, with a CRM, you can contact us for full setup or independently use [Selarti API](https://docs.selarti.com/). With its help you can integrate the platform with other systems, automate processes, manage customer data and create personalized interaction scenarios with AI-agents.

### Case

**AI-agents *****to increase sales**. A chain of flower shops turned to us to increase activity on social networks.*

**Task:** increase flower sales to new customers.

**What was done:** we wrote a script, trained the artificial intelligence (AI-agent), launched a mailing to a cold database in Telegram.

**Result:** 14% — conversion to the target action, and the cost of an acquired customer — $0.5.

{% hint style="success" %}
Using Selarti will lead to increased sales, improved manager efficiency, better customer service and reduced operating costs.
{% endhint %}

*A person will not be replaced by AI, but by another person who has learned to use it in their work.*

***

\* — Instagram is a product of Meta, a company recognized as an extremist organization in Russia.


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